Premium Dessert & Retail
Nasty Cookie
Singapore
"These are not your average cookies"
Nasty Cookie was born as a home-based bakery in October 2018 and brought to the retail scene in June 2019, becoming Singapore's first New York-inspired gourmet cookie store. Beyond offering exceptional cookies, the brand connects with the community through a seamlessly fun experience online and offline.
Viral Phenomenon
- Record-breaking 4-hour queues spanning 3 levels of a shopping mall
- 'Nasty Cookie camping' trend on social media
- Cookies sold out within 1–3 minutes daily, website crashing from traffic
Market Leadership
- First mover in Southeast Asia's premium cookie segment
- 6 strategic retail locations across Singapore
- Presence at Universal Studios Singapore
Scalable Operations
- Centralized production facility with semi-automated dough production
- 45-person operational team
- Frozen dough model ensures quality preservation and consistency
Digital Excellence
- 48K+ social media followers with exceptional engagement
- Consistent sell-out performance in e-commerce
- Multi-channel revenue: retail, online, corporate orders, live events